International Business Strategy Essay Example | Topics and Well Written Essays - 2000 words - 6

International Business Strategy - Essay Example In 1954, Ray Kroc saw the opportunity and took the rights to franchise the store in USA and he took the franchise as a very high rate of $950 for McDonald’s when other companies bought franchisees for only $50. McDonald’s first step to the global market was by moving to Canada in 1967. The company has looked to franchise its stores and restaurants across the different parts of the world and has spread widely across to different countries (Burrow, 2011, Pp. 98-102). The company has now become a well known renowned brand in the whole world and has high level of respect as brand across the world’s food market and also a huge brand liking and brand preference among the huge number of customers. McDonald’s has over 30,000 restaurants across the global market with its restaurants been spread in over 119 countries providing the best of service to all the customers of about 45 million people every day generating a total revenue of around $15 billion every year. This report includes the study for the international business strategy of McDonald’s and also understands the company’s policy using various marketing concepts developed by scholars which helps to know the company’s strategy to become one of the leaders in the global market (Churchill, 2009, Pp. 76-78). This report is done based on the data obtained from the secondary data from various books and also data from other secondary sources. This method f data collection is very economical and also gives a large number of sources to get valid data to understand the particular concept. This project is done over the topic of the international business strategy for the company been chosen as McDonald’s, for understanding such a concept it is needed to conduct a qualitative research (Burgemeister, 2003, Pp. 56-59). Qualitative research is best done using the secondary data. It helps to understand the concept using various theories and concepts developed by scholars and also