Toyota Motor Company Marketing Plan Research Paper

Toyota Motor Company Marketing Plan - Research Paper Example January 2013: After the budget has been identified and team research tasks have been allocated, the teams will conduct their research and compile reports for top management and for marketing decisions and product management and decisions. At this point the planning stage begins. As Moorman and Miner (1998) inform, a marketing strategy beings with a â€Å"careful review of environmental and firm information† which is then followed by planning (p. 1). At this point all of the necessary research would have been completed and the budget identified for execution of the launch of the product. The month of January 2013 will therefore be set aside for planning marketing, production/manufacturing, promotion and distribution strategies and time tables will be established for each process. Teams will be formed for managing and putting these strategies into action. February 2013: At this stage, Toyota will have to appoint a design and mechanic team who will design and plan the mechanics o f the super car respectively. The design team will plan and design the physical architecture of the car. The mechanic team will plan the engine and other mechanical functions of the car. At this point the design and engineering/mechanic teams will also have information from technological experts informed by research and development as to the desired specifications for the super car. Technological, mechanical knowledge and knowledge of all the specifications that appeal to super car enthusiast will go into the design and mechanics of the new Toyota super car. After all when Ferrari Maserati Group launched its new Maserati MC in 2004, it was Ferrari’s knowledge in the construction of super cars and its knowledge of Formula 1 technology that drove the design and mechanics of the Maserati MC (Arema, 2010). March 2013: The finished vehicle will have to be tested for durability, safety, efficiency, speed and generally whether or not the super car is fit for purpose (Weitz & Wensley , 2002). Obviously, if there are any defects in the product design, those defects will have to be rectified. Thus the month of March is set aside for identifying any defects and rectifying defects and otherwise ascertain whether or not the design, style and performance of the super car can be improved before putting the car on the market. April 2013: Once a model is satisfactorily built, the marketing team will likely decide that they would like to test the market. This is usually the case with the launching of a new automobile (Weitz & Wensley, 2002). Thus the marketing team will be required to know, what needs to be done in order to sell the new super car. Thus an estimation of the funds and other resources needed for advertising, creating incentives for dealers, and promotions generally. Although, a research was conducted in the initial stages, this research was done in advance of an actual car. Now that a car has been designed and it is ready to be launched the promotional and m arketing aspects can be planned more specifically. It will be necessary to know how many cars will be produced with specific features such as mapping, colors, sound systems, etc. Toyota might want to conduct a search of global markets to determine compatibility of features to specific markets (Wietz & Wensley, 2002

Hamburger Hill The Things They Carried Essay Example | Topics and Well Written Essays - 750 words

Hamburger Hill The Things They Carried - Essay Example Irvin’s film showed that one of the first things that the soldiers faced when arriving â€Å"in country† was a stark reminder of the serous risk to their lives, as they were asked to sign insurance papers and various other legal forms in case they did not survive. This legal reminder of the danger that faced them was backed up by a serious of training talks given them while in camp, including sessions showing them how serious, stealthy, and committed their enemies were, and even how such normal personal concerns such as hygiene and communication could lead to injury or death. At every level, the new recruits were told to follow orders and to respect their fellow soldiers, and they were told that the only way they would come out alive is if they stuck together. This was perhaps the major theme of Irvin’s film and it played a strong element in O’Brien’s essay, in the story of the dead soldier Lavender, who died because he wandered off. This process of early acclimation also included instruction on the use of weapons and the necessity of negotiating the many different factors that they would face during the war, from physical wounds to sexually transmitted diseases to psychological wounds from opinions of the people back home when they returned. O’Brien describes the variety of planned and makeshift provisions that the soldiers carried with them into battle, including bug spray, odd superstitious charms, and varieties of weapons. Each man carried their own materials, but O’Brien’s essay suggests and Irvin’s film represents that they also carried their humanity, their hopes and fears. Only in the battle did they also learn to love each and appreciate each other and stick together. Irvin’s film spends a great deal of time in the early moments showing the soldiers horsing around and fighting, listening to music and playing cards, in order to stress the need for camaraderie among the soldiers. One o f the keys to this camaraderie was following their leader without question. While the new recruits learned to take this lesson in stride during the early training, they didn’t quite believe it. When they are dropped in the combat zone at minute 41:20, one new recruit tries to calm the nerves of another by saying â€Å"these guys know what they’re doing† in regard to their officers. The nervous recruit replied with a sarcastic â€Å"Oh yeah, definitely.† By the end of the film, all such sarcasm had disappeared. They had seen the necessity of trusting one another and pulling together in the heat of fire. They had learned that their leaders and the bravery of their fellow soldiers was perhaps the most important thing ensuring their survival. O’Brien’s essay echoes this sentiment, as he relays the feelings of the fictional leader of the platoon he describes. He shows how Lt. Cross takes personally the loss of soldier under his command because he lost focus for a moment. He claims that Cross â€Å"felt the pain... blamed himself† (p. 6). He had become distracted by his own humanity and his own personal needs for a moment and the soldier had wandered off, not to fight but to urinate. He was killed. Both works stress the way soldiers kept each other honest and diligent, looking out for each other even as they argued among each other. One of the major themes that Irvin emphasizes throughout his film is the difficulties of navigating race