Toyota Motor Company Marketing Plan Research Paper

Toyota Motor Company Marketing Plan - Research Paper Example January 2013: After the budget has been identified and team research tasks have been allocated, the teams will conduct their research and compile reports for top management and for marketing decisions and product management and decisions. At this point the planning stage begins. As Moorman and Miner (1998) inform, a marketing strategy beings with a â€Å"careful review of environmental and firm information† which is then followed by planning (p. 1). At this point all of the necessary research would have been completed and the budget identified for execution of the launch of the product. The month of January 2013 will therefore be set aside for planning marketing, production/manufacturing, promotion and distribution strategies and time tables will be established for each process. Teams will be formed for managing and putting these strategies into action. February 2013: At this stage, Toyota will have to appoint a design and mechanic team who will design and plan the mechanics o f the super car respectively. The design team will plan and design the physical architecture of the car. The mechanic team will plan the engine and other mechanical functions of the car. At this point the design and engineering/mechanic teams will also have information from technological experts informed by research and development as to the desired specifications for the super car. Technological, mechanical knowledge and knowledge of all the specifications that appeal to super car enthusiast will go into the design and mechanics of the new Toyota super car. After all when Ferrari Maserati Group launched its new Maserati MC in 2004, it was Ferrari’s knowledge in the construction of super cars and its knowledge of Formula 1 technology that drove the design and mechanics of the Maserati MC (Arema, 2010). March 2013: The finished vehicle will have to be tested for durability, safety, efficiency, speed and generally whether or not the super car is fit for purpose (Weitz & Wensley , 2002). Obviously, if there are any defects in the product design, those defects will have to be rectified. Thus the month of March is set aside for identifying any defects and rectifying defects and otherwise ascertain whether or not the design, style and performance of the super car can be improved before putting the car on the market. April 2013: Once a model is satisfactorily built, the marketing team will likely decide that they would like to test the market. This is usually the case with the launching of a new automobile (Weitz & Wensley, 2002). Thus the marketing team will be required to know, what needs to be done in order to sell the new super car. Thus an estimation of the funds and other resources needed for advertising, creating incentives for dealers, and promotions generally. Although, a research was conducted in the initial stages, this research was done in advance of an actual car. Now that a car has been designed and it is ready to be launched the promotional and m arketing aspects can be planned more specifically. It will be necessary to know how many cars will be produced with specific features such as mapping, colors, sound systems, etc. Toyota might want to conduct a search of global markets to determine compatibility of features to specific markets (Wietz & Wensley, 2002